How Project Pro achieved 3X open rates using fragmented batch scheduling in Mailmodo

Outline

The Company

• Project Pro provides end-to-end project solutions in machine learning and big data. They help developers get work done faster by providing verified, reusable, project templates from industry experts.

The Problem

• Average open rates of 12-14%

The Approach

• Utilized fragmented batch scheduling to schedule or send bulk campaigns in increments over seven days.
• Increased sending volume with every batch

The Outcome(s)

• The campaigns with fragmented batch scheduling saw an increase of up to 3X of the earlier open rates.

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The Company

Project Pro provides end-to-end project solutions for machine learning and big data projects. They are on a mission to help every developer get work done faster and get practical experience by providing verified, reusable, project templates from industry experts.

The Problem

Pragya Choudhary, the growth specialist at ProjectPro was seeing below par open rates despite optimizing subject lines, sender name, sending time and personalisation. With low open rates, the email body received dismal conversions. To get help, she reached out to the customer support team of the tool she was using to get best practice recommendations. But she never heard back. Frustrated, she decided to explore other tools in the market that would help her get higher open rates and conversions. Her search led her to Mailmodo.

With Mailmodo, her experience was refreshing right from the start (her words not ours). She found Mailmodo’s proactive omnichannel support to be hands-on with solutions, tips and tricks.

“With Mailmodo, the support was fantastic. During onboarding, I usually have to figure out most things on my own. With Mailmodo, I had a dedicated POC to reach out to, at any time.”
-Pragya Choudhary, Growth Specialist, ProjectPro

She then started exploring how she could increase her open rate with Mailmodo. She started running campaigns to drive more demos for the sales team.

The Approach

So far, Pragya had not factored in email deliverability which greatly influences whether the email lands in the inbox. With Mailmodo, Pragya discovered fragmented batch scheduling a feature that is specifically focussed on improving deliverability. With this feature, she could schedule or send bulk campaigns in increments over seven days. This helped warm-up the domain. When a domain is warmed up, chances of emails landing in the inbox is higher, influencing open rates. So, Pragya warmed up the domain by sending the campaign to recipients in batches of different sizes and at different times. She also increased sending volume with every batch. She started tracking and analysing which batch size achieved the highest open rates.

“What I found unique about Mailmodo is that it gives me an option to control the size of each batch of recipients when I’m sending out, so that I’m able to schedule it once and monitor the open rates of different batches throughout the day. It gave us insight that the batch size of 350-400 were achieving the highest open rates.”
-Pragya Choudhary, Growth Specialist, ProjectPro

The Outcome

The campaigns with fragmented batch scheduling saw an increase of up to 3X of the earlier open rates. With an email list size of 5000, here’s the story in numbers. Higher open rates helped get more eyeballs on the emails.

Journey forward:

Excited about the better open rates, Pragya shifted focus to the email body. She sought expert consultation to learn new ways to get higher conversions and increase demo bookings in email. Based on inputs from Mailmodo’s team of email experts , Pragya is currently experimenting with placing the button in the first fold and adding an interactive calendar. They are also currently monitoring these recommendations and experimenting with Mailmodo-Calendly integration to drive higher demo bookings inside email.