How Stratzy re-engaged 342 lost app users with 1 email campaign using Mailmodo

The Company:

Stratzy, an Investment-focussed, FinTech platform helps retail investors invest like the ultra-rich do with research-backed investing best-practices.

The Problem:

In December 2021, Stratzy was facing churn due to app uninstalls. They found that a section of the uninstalls were accidental or due to lack of awareness on how to navigate the platform.

The Approach:

• With Mailmodo and its native integrations with CleverTap and Zapier, they planned to set up an end-to-end flow with the goal to re-engage users and collect insightful product feedback.
• At first, the team set up the Mailmodo-CleverTap integration to automatically trigger a winback email when a user uninstalled the Stratzy app.
• The Winback email, triggered from Mailmodo, asked the user a fundamental question - 'did you happen to accidentally and unintentionally uninstall the app?' If yes, it showed a CTA to download the app back again. If not, it asked the user for feedback on what they could do better.
• If the user reinstalled the app, it was recorded on CleverTap and the Mailmodo dashboard under “Goals Met” giving end-to-end metrics on the winback campaign.
• If the user filled up the AMP feedback form right inside email, the responses (the form submission data) was posted on Stratzy’s Slack channel through the Mailmodo-Zapier-Slack integration. Submission data from the Mailmodo feedback form was shared in real time with the product and customer success team on Slack as a result of this integration. It enabled the product and customer success team to gain insightful customer feedback and led to the launch of a new feature.

With Mailmodo, we were not just able to get a feedback submission rate of 4-6% and open rates of 10-15%, but also the Zapier integration enabled us to connect to Slack. Every time a user fills up the feedback form, the responses are directly posted on our Slack channel which greatly benefits our team to understand customer feedback in real time and take appropriate action in a short span of time.
- Pranav Goyal, Growth Lead, Stratzy

The Outcome(s):

• Out of the 12,000 users who uninstalled the Stratzy app, 342 users reinstalled the app as a direct result of this winback campaign achieving a 2.8% winback rate.
• They received 50% higher feedback responses from this campaign compared to traditional efforts.
• Creation of “Stratzy Learn” stories, similar to Insta stories, to educate the audience and widen product usage. “Stratzy Learn” is a direct brainchild of feedback received from the winback campaign.

As a company, it's very important to understand user feedback and improve the product according to users requirements. Even a number like 1% is very important at scale, so in our case it's been 2.8% which is a significant number in the long run.
- Pranav Goyal, Growth Lead, Stratzy

Outcomes with other campaigns:

• As the Stratzy team leveraged Mailmodo for other campaigns, it witnessed a jump in open rates from 10-12% to 21%. The team attributed this to subject line optimisation and increased email deliverability.
• With a warm audience campaign sent to event attendees, they saw an open rate of 53% and a click rate of 31%. As they experimented with AMP widgets in their emails, the number of submissions also went up by 4 - 5x of their earlier campaign click rates.

The Way Forward:

• With these resurrected users who’ve been brought back to the Stratzy funnel, the team is aiming to create segments and explore email automation to send them relevant educational emails to widen product usage.