Upsell/Cross-sell series
It’s expensive to bring in new customers constantly, and it’s easier to get existing customers to buy from you again. So, you can use this upsell/cross-sell series to get existing customers to spend more with your brand and increase your revenue.
🎯 The goal of this sequence
The overarching goal of this sequence is to get customers to buy more from your brand.
Get customers to buy a more expensive/premium product.
Get them to buy add-ons or other products that'll enhance the product they have already got from you.
Recommended emails in this sequence: 4 emails
Optimum flow time: 2 weeks
Emails in this sequence
Email # 1: Offering email
📩 Why this email
Showcase the products that enhance the product they have already purchased to get them to cross-sell. You can also show them more premium products that are better than the products clients are interested in and upsell to them.
Email # 2: Discounts
📩 Why this email
People usually don't buy the high-end product because it is not within their budget. So, give them exclusive coupons or a one-time discount to get them to upsell/cross-sell.
Email # 3: Social proof
📩 Why this email
If price is not the cause of hesitation, they might be unsure about the product, so send them this email showcasing testimonials, reviews, etc., to provide social proof.
💼 Expert tip
Email marketing doesn't just have to be about driving sales. You can use it to educate people about the product and the brand before trying to make the sale.
-Suryanarayan Pal, Mailmodo
Email # 4: Nudge email
📩 Why this email
Send a final nudge email to urge them to make the purchase.
⛔ Sequence exit
Based on user actions, send them to the idle win-back series, or feedback series.
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