Referral Program
Leverage your relationship with your existing customers to acquire qualified buyers through a referral program. Send this sequence to your previous customers once or twice a year.
šÆ The goal of this sequence
Generate referrals
Stay in touch with old customers
Recommended emails in this sequence: 2 emails
Optimum flow time: 2 days
Emails in this sequence
Email # 1: Referral email
š© Why this email
Congratulate the customer on buying their home and urge them to contact you if they need help. Ask them to refer you to their friends, family, or colleagues who want to buy or sell a property or house.
Email # 2: Follow up
š© Why this email
Send them a follow-up email reminder to give you a referral in case they missed the previous email. Also, ask them for a review or feedback on their experience with your business.
ā Sequence exit:
Send them emails occasionally to stay in touch or remove them from your email list.
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