Event Registration Sequence
Webinars and events are simple yet effective tools for generating, qualifying, or nurturing quality leads. The topic of discussion of your event does most of the job for you. You can tweak and hone your event registration email sequence to do the rest.
🎯 The goal of this sequence
Boost webinar attendees
Brand your company after (or during)
Use your understanding of audience pain points and interests to nurture them
Recommended emails in this sequence: 5 emails
Optimum flow time: 1 week
Emails in this sequence
- Email # 1: Registration email
- Email # 2: Reminder - 10 days to go
- Email # 3: Reminder - 1 day to go
- Email # 4: Reminder - 1 hour to go
- Email # 5: Live - 10 mins after
Email # 1: Registration email
📩 Why this email
Once a prospect signs up for your webinar, send a triggered email to acknowledge or confirm the registration.
✅ Best practice
Send the email from a personal email or company email id. Don’t use a no-reply email id.
Email # 2: Reminder - 10 days to go
📩 Why this email
Depending on your promotion time, send a reminder email anywhere between one month to one week before the event.
✅ Best practice
Remind them to add it to their calendars (if it is not automatic).
Email # 3: Reminder - 1 day to go
📩 Why this email
Build anticipation. This also gives time for potential attendees to work around conflicting schedules.
✅ Best practice
Mention the date and time along with the time zone for people who haven't opened the previous reminder email.
Email # 4: Reminder - 1 hour to go
📩 Why this email
Remind them that the event is just around the corner.
✅ Best practice
Highlight the benefits (Live Q&A, etc.) they would get if they attend the live webinar.
Email # 5: Live - 10 mins after
📩 Why this email
“It’s not too late to join.” This is something we’ve gotten advice and experimented with. We got a 34% click rate, 10% better than the other reminder emails.
💼 Expert tip
"Send an email reminder after the event is live to get more attendees."
-Chintan Bhavishi, Spenny
⛔ Sequence exit
Send the audience to post-event nurture.
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