Elise Sultan

Journey into Email Marketing

I worked in ad operations where I had to push ads within B2B newsletters at Future. From there I slowly started getting my hands dirty with Email marketing. The most enticing part is that you cannot succeed in strategy, audience, and product development until you fully understand building HTML, various ESPs, and the purpose of emails for your audience. In this type of career, I firmly believe that you should start ground up.

Nuggets of Wisdom

Emails are critical to reaching your ICPs. It’s a list of people who have said “I want to hear from you and I care about what you say”. From an advertising perspective, this is invaluable to an organization, and it’s a must that they should tap into Emails. From an editorial standpoint, Emails have flexibility with format and content, additionally, you can experiment with different trends and campaigns.