Re-engagement

Send this email sequence to any customer/subscriber who has shown interest but hasn’t taken any action or has not been actively using your product/service for a few weeks. Get them to start using your platform/product/service again to prevent possible churn.

🎯 The goal of this sequence

Re-engage your users with your product or connect them with customer success to better equip them to use your products.

• Grab users' attention with information about the market

• Get them active on your platform

• Re-engage them and onboard them again

• Prevent users from churning

Recommended emails in this sequence: 4 emails

Optimum flow time: 1 week (repeated every month or so according to user activity)

Emails in this sequence

• Email # 1: Activity email
• Email # 2: Re-engagement email
• Email # 3: Additional resources
• Email # 4: Feedback

Email # 1: Activity email

📩 Why this email

Point out that it has been a while since they have used your product/service or transacted on your platform. You can use phrases like “We haven't seen you in a while,” and ”We miss you.”

Email # 2: Re-engagement email

📩 Why this email

Try to capture your customer’s attention with engaging content like newsletters, offers, market updates, etc. Try to get people back on your platform and make a transaction/purchase.

Email # 3: Additional resources

📩 Why this email

If they have not started using your product, keep sending them useful and engaging content to nurture them to take action. You can send ebooks, help articles, etc., to help with their pain points.

Email # 4: Feedback

📩 Why this email

If they are still not taking action, they will likely churn. So, before they leave, get their feedback on your company, product/service, experience, etc., to find out how you can improve your customer experience.

⛔ Sequence exit

Move them to churned customers or user engagement series based on the user's actions.