Everything in an email campaign cannot be executed perfectly, especially when you are doing it manually. That's where email automation comes into play. Email marketing automation provides marketers with various benefits without having to spend a lot of effort and cost on a day-to-day basis to run email campaigns. Automated emails are hyper-relevant, personalized, and well-timed to the audience and therefore bring quick results. Let's check out all about email automation and some of the best email automation software available.
Table of contents
What is email automation?
The capability to send action or time-triggered emails to target customers or subscribers with relevant data is email automation. With marketing automation, you can communicate with your followers and customers interested in your brand or business. Using the right email automation software means you are guaranteed with MQLs, SQLs, and revenue.
What are the benefits of email automation?
There are multiple advantages as to why you should prefer automating your email campaigns. Here are some of them.
Decreases the potential of errors
Better Segmentation and targeting
Helps in detailed reporting
Scalable marketing strategy
Ensures brand recall
Well planned email strategies go into execution
Increases business revenue by turning SQLs to customers
Improves customer retention
Better personalized when it comes to prospects
How does email automation work?
There are different types of email automation software available online, and they have their own USPs but the basic understanding of how email automation works remain the same.
Let's check out the basic email automation workflow.
A user visits a blog or website and performs certain actions like filling a form, downloading newsletters, etc. Once a user gives their information on the site, it is stored in the email automation software in the contacts database (using CRMs or other integrations). The information is then segmented into various categories depending on the user's behavior, interest, location, and more. Marketers will then set up an email campaign based on the user's behavior and interest. They set the triggers/rules, schedule emails, and create different drip campaigns. Based on the campaigns and conditions that the marketer has set, the users will receive personalized emails.
Compelling the same workflow manually takes so much effort, time, and cost, and it may be prone to human errors. This is why email automation is an ideal way of email outreach.
What is email automation software?
It is software that makes the marketer's job more manageable, and therefore they can focus their attention and time on other marketing channels to drive leads, sales, and revenue for their business. The email automation software tool is relevant, prompt, and customized based on the user's data. With automation software, you can send personalized messages to your target customer at the right time.
What are the benefits of email automation software?
Here are some of the advantages of using email automation software for your email marketing campaigns, as shown by real-life statistics.
1. Personalization
It plays a vital role in email automation. By personalizing the promotional emails, you can increase your transaction rates and revenue per email up to six times higher than non-personalized emails.
2. Segmenting
Segregating the customer's database into different groups and personalizing content to the groups based on their purchasing habits, interest, and demographics is more effortless. Segmented emails can create a more significant impact on the email campaign results.
3. Automation
Most of the transaction emails are automated. The transactions emails help in delivering higher revenue. It produces 6 times more significant revenue when compared to other email types
4. Drip campaigns
Scheduling emails enable you to reach the right customer at the right time. The drip feature in the email automation software helps to keep your visitors and target customers engaged with your business. Drip campaigns are effective in delivering a 300% higher click-through rate when compared to other marketing campaigns
What to look for when choosing email automation software?
There are various factors to consider when looking for email automation software. Let's check them out.
Email builder: Make sure the software has a drag and drop email builder along with powerful templates to kickstart the campaign
Integrations: The software should be integrated with popular apps and tools used by marketers on an everyday basis
A/B testing: The software should provide marketers with the capability to do A/B testing on subject lines and email content.
Deliverability: Make sure the software's email deliverability ratio is about 95%
Lead gen forms: You should be able to add sign-up forms easily to your website
Segmentation: capability to personalize emails and segment audiences based on user behavior
Analytics & reports: The software should provide detailed analytics and reporting to measure the campaign success
Customer support: 24/7 support and assistance
HTML: Options for developers to make any HTML changes in the email builder
List of best email automation software
1. Mailmodo
Description & key features
Mailmodo is a top-notch email automation software with multiple features and use cases for effective results.
Build code free easy AMP emails
Design emails using drag and drop AMP blocks in the WYSIWYG editor
Efficiently perform content personalization for different users
Code snippets or HTML files can be uploaded of your own
Email automation
Drip sequences can be automated depending on the data and user behaviour to send emails.
With the help of drag and drop functionality, you can design a user journey using a visual journey builder.
Optimizing journey maps and drip sequences are easier, and you can also analyze user behaviour.
Auto trigger transaction emails
Emails can be triggered automatically for different user actions like cart abandonment, purchase, and sign-up.
Updating and managing transactional emails are easier and can be performed directly using Mailmodo.
Users segmentation can be performed based on different past campaign metrics like click & submissions and more.
Detailed report on a single dashboard
Visualize any data, including submissions, unsubscribes, clicks, and opens
Analyze different subject lines with A/B testing features
Easily export reports to any third-party tool or in the CSV format
Pricing
Their pricing is based on the number of emails you want to send per month. You can create your account right now and try Mialmoo for free for 21 days. Their premium starts at $39/month (after a discount). Check out their discounted prices that are valid until March 31, 2021. Grab the offer before it runs out. AMP emails are the next best trend in the email marketing industry.
2. OptinMonster
Description & key features
OptinMonster focuses on acquiring more conversions. You can create various campaigns easily by making use of the drag and drop builder function in OptinMonster. You can embed forms as inline forms, floating bars, fullscreen welcome gates, pop-ups, lightbox, and more. It's also easy to capture the attention of the visitor anytime using exit-intent technology. With the help of set display rules, you can ensure that you target the right campaigns to particular specific segments.
Pricing (Does not offer free trial & freemium benefits)
OptinMonster starts at $9 per month billed annually, and the advanced plan is charged at $49 per month. They do not have a freemium or free trial.
3. Mailchimp
Description & key features
Mailchimp offers a more significant number of automation techniques that you can use. Bring your audience data, marketing channels, and insights together so you can reach your goals faster—all from a single platform. Send the right messages on all the right channels. Build emails, social ads, landing pages, postcards, and more from one place. The vital benefit that Mail Chimp offers is you can get different ready-made automation templates so that things get done faster. As a whole, Mailchimp is the better option when considering the overall action and set-up.
Pricing
There are four pricing plans available, you can choose the perfect plan as per your requirements, and they also offer 24/7 customer service to the users. Using their freemium, you can send 2000 emails for free. After the trial period, you need to upgrade to premium versions.
4. Autopilot
Description & key features
Autopilot is filled with various features. They have beautifully designed canvases for developing automatic email sequences. Autopilot is capable of solving an effective email automation sequence without any confusion. It enables you to annotate the automation sequences with explanations, stickers, and emojis to collaborate on developing different email sequences. Trigger action is also one of the great features in Autopilot, which makes the sequences easier to understand.
Pricing
Autopilot offers a free trial. Their basic plan starts at $49 per month, and the premium plan is charged at $240 per month.
5. GetResponse
Description & key features
GetResponse is best suited for eCommerce. It develops automation events depending on the user's behavior, utilizes filters for precise targets, and takes actions depending on particular conditions. It also streamlines data integrations. You can connect your favorite tools and start monetizing your email marketing campaigns. Apart from this, you can populate your product inventories, synchronize your CRM data and online store, and connect your payment processors.
Pricing
Their pricing is based on the number of emails you want to send per month. Their basic plan starts at $15 per month/1000 emails. They have a free trial too.
How to automate emails using Mailmodo?
Mailmodo provides you with a customer journey builder along with simple drag and drop tools for a simplified user experience and better email automation
It enables you to schedule email sending so you can reach your target audience at the right time
Mailmodo also helps you send automatically triggered emails to increase leads, sales, and ROI.
You can integrate tools like Zapier with Mailmodo and use workflows to automate your email campaigns.
Combining all of these features with AMP email is one of the best options to drive big wins for your campaigns.
Wrapping up
There is 'n' a number of email automation software available online, so choosing the right one can be a tedious task. We suggest focusing on the software's unique features, ease of use, interactive emails, template designs, integrations, deliverability, and price to determine the right email automation software for your business needs.
You could opt for Mailmodo as it provides you with an interactive email feature. No other email automation software provides this feature. This is going to be the game-changer in the email automation space.
